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The Ultimate Purse Organizer

Pouchee® Purse Organizer Inserts are specifically designed to fit inside
purses to make women’s lives easier and more organized.

The Pouchee® Story

It was Christmas, 2004. At our usual Christmas Eve family celebration, I opened the gift from my oldest son. It was a great, trendy shoulder bag which I loved but knew I would never use. There were no pockets, just one, big, empty bag. I had to have my pockets to organize my purse. I would normally spend days looking for just the right organizer purse with all the right compartments. Of course, once I organized it I would certainly never switch purses, no matter how bad it looked with my outfit. It was just way too much trouble.

If only I had a way to stay organized and change purses” I thought. The search was on. I looked in stores and websites but found nothing that satisfied me. The Pouchee® idea was born.

Looking back, I am amazed at the tide of events that have swept me into a sea of commerce and industry. I must give all the credit to God, however for this incredible journey I have been on. People often ask me if I am not just proud as punch for the success that Pouchee® has experienced. “Me, No!” I generally respond. “I’m not in charge here.” God has taken every weakness I have (well, maybe not every weakness) and used it for His glory. Never have I had a creative idea, nor did I even want one. Not once did I dream of owning my own business. God, however, must have decided I needed a little advancement out of my comfort zone.

I remember the day well. I was discussing my “idea” for a purse organizer with a friend, who forwarded me to her daughter who introduced me to a purse designer who gave me the name of her manufacturer and the next thing I knew I had 2000 Pouchee® purse organizers coming in from China…and that was the easy part. Once they were here what was I to do with them? I can tell you right now that I did not get the sales gene in my family. Just the thought of going to a store and trying to sell Pouchee® purse organizers scared me to death. I just knew that if they didn’t like them I would run out of the store crying.

“Why am I doing this,” I thought. “I could be home, ironing, folding laundry… I’m way too old for this stress.”

Anything sounded better than facing the ominous store owner. Trembling and praying, I made my first sales call and by the grace of God they liked the Pouchee®, and so did the next store and the next. For the first three months, I had a 100% success record. Everyone loved the Pouchee® purse organizers, bought them, and most were re-ordering frequently. OK, so by now there have been a few stores that didn’t see the value in an adorable, practical purse organizer that keeps you organized while allowing you to change purses, diaper bags, pool bags etc. as quickly as going to your closet, but now I have enough confidence in Pouchee® that if they don’t want them, I just walk away thinking, “that’s too bad, you’d sell a lot of them.”

“So, here I am 70+ years old, marketing, selling, shipping and still having a ball, organizing women – one purse at a time." What a great life!!!


Organizing Women - One Purse At A Time